Wendy Larson
Wendy Larson has practiced trademark law exclusively for virtually all of her 20-year career, focused primarily on U.S.- based enforcement and litigation. She serves clients across industries, from technology enterprises, to quick-serve restaurants, to universities. She routinely appears in Federal Courts and before the Trademark Trial and Appeal Board.
Focus areas:
Litigation
Social Media & Domain Names
Advertising
Her conscientiousness and familiarity with emerging issues have been vital tools when entering uncharted territory.
- World Trademark Review's WTR 1000 (2014)
She is incredibly smart and very responsive and stays on top of online developments.
- Chambers & Partners USA (2018)
An expert in burgeoning IP trends who is often able to spot issues that arise before they have had the opportunity to escalate into a legal problem.
- Managing Intellectual Property's Ip Stars (2013)
Wendy Larson add[s] critical support on the contentious front. Larson does fantastic work both in terms of her practice and in IP committees. [She] impress[es] with [her] business acumen and ability to crystallise trademark arguments into soundbites that everybody can understand.
- World Trademark Review's WTR 1000 (2018)
Litigation is the metier of Larson, a noted authority on internet-related brand issues. 'She works towards commercial resolutions, but is ready to litigate to judicial outcomes if need be. She partners closely with corporate trademark counsel and, much more than a hired gun, is a valuable team member.'
- World Trademark Review's WTR 1000 (2021)
Wendy Larson handles complex litigations with ease, thanks to her ability to digest and distil large quantities of detailed information. Her specialty is internet issues, and the brand challenges the internet presents. She has fought battles involving cybersquatting, social media, keyword advertising, service provider liability and personal jurisdiction issues which cross borders.
- World Trademark Review's WTR 1000
Wendy Larson practices trademark law with a focus on litigation. She focuses specifically on issues relating to the internet, including cybersquatting and brand protection challenges involving social media platforms and smartphone applications, keyword advertising, service provider liability, and personal jurisdiction relating to foreign online actors.
She practices in federal court, before the Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB), and with dispute resolution service providers such as the Forum and the World Intellectual Property Organization (WIPO) handling domain name disputes under ICANN’s domain name dispute resolution policies. Wendy also assists clients in a variety of prosecution and other litigation matters.
Wendy graduated from Cornell University with a B.A. in 2000, and earned her J.D. from the University of Southern California School of Law in 2004.
Outside the office, Wendy loves to spend time with her family.
- The Best Lawyers In America® Trademark Law, By Woodward/White, Inc. (2012-2024)
- WTR 1000 The World’s Leading Trademark Professionals, World Trademark Review (2014-2023)
- Chambers & Partners USA, Intellectual Property: Trade Mark & Copyright In Texas (2018-2023)
- Managing Intellectual Property – IP Star (2013-2022)
- Trade Mark Expert Guide, Legal Media Group (2014-2022)
- Who’s Who Legal: The International Who’s Who Of Trademark Lawyers, Law Business Research Ltd. (2017-2023)
- 500 Leading Litigators In America, Lawdragon (2022)
- Lawyer Of The Year For Intellectual Property Litigation In Austin, Best Lawyers® By Woodward/White, Inc. (2021)
- Lexology Client Choice Award, IP – Trademarks – United States: Texas (2020 -2021)
- Texas Super Lawyers® List, A Thomson Reuters Service (2016-2021)
- Texas Super Lawyers®, Top Women In Intellectual Property Litigation (2018-2020)
- International Law Office’s Client Choice Award (2020)
- Top 250 Women In IP, Managing Intellectual Property (2013, 2014)
- Moderator, Upon Further Review: Litigation Arising from Sports Contracts, Transactions, and Intellectual Property, and How to Prevent It, State Bar of Texas Annual Meeting, Dallas, June 2024
- Speaker, God And Trademark Law, Williamson County Christian Legal Society, Georgetown, Texas, April 2023
- Panelist, 2022 Case Law Year In Review, IPO Chat Channel, January 2023
- Speaker, Patent And Trademark Case Law Update, Intellectual Property Owners Association Annual Meeting, Los Angeles, September 2022
- Panelist, 2021 IP Year-End Case Law Review, IPO Chat Channel, January 2022
- Speaker, Case Law Update And Noteworthy Trends In IP Law, Intellectual Property Owners Association Annual Meeting, Austin, September 2021
- Panelist, IP Case Law Mid-Year Review, IPO Chat Channel, July 2021
- Moderator, Stay In The Know – Q&A With The U.S. Trademark Office, IP Owners Spring Summit, Washington, D.C., March 2020
- Speaker, Superheroes, Social Media And Sorbet: Tales From A Trademark Attorney, Cornell Law School, Ithaca, New York, February 2019
- Panelist, Ptab/Ttab Practitioner’s Panel, Austin Intellectual Property Law Association, Austin, January 2019
- Moderator, Domain Names 2018: Privacy, Prophecies, And Practice Tips, Intellectual Property Owners Association Annual Meeting, Chicago, September 2018
- Speaker, IP Law For Estate Planning And Probate Attorneys, Intermediate Estate Planning And Probate Course, Texasbarcle, Houston, June 2017
- Speaker, Whatever Happened To The ‘New’ Gtlds? A Look Back To See Whether The Sky Fell, And A Look Forward To See What’s Coming, American Intellectual Property Law Association, Spring Meeting, San Diego, May 2017
- Speaker, New Gtld Update, Orange County Intellectual Property Law Association, Irvine, California, May 2017
- Speaker, Career Building Blocks: Rainmaking And Work Life Balance, Travis County Women Lawyers Association, Austin, November 2015
- Moderator, Recent Trademark Case Law Update, Pto Day, Intellectual Property Owners Education Foundation, Washington, D.C., March 10, 2015
- Author, Internet Service Provider Liability: Imposing A Higher Duty Of Care, The Columbia Journal Of Law & The Arts, Summer 2014
- Speaker, Is This The Best We Can Do? Proposals For Enhancing Service Provider Liability For Online Trademark Infringement, Columbia Law School, Kernochan Center For Law, Media And The Arts, New York City, November 2013
- Panelist, How To Survive And Thrive Through Career Relocation, American Intellectual Property Law Association Spring Meeting, Seattle, Washington, May 2013
- Speaker, New Top Level Domains, Advanced Intellectual Property Law Course, State Bar Of Texas, Austin, February 14, 2013
- Moderator, The New Gtld Launch, Pto Day, Intellectual Property Owners Education Foundation, Washington, D.C., December 10, 2012
- Moderator, Branding Development In The World Of Social Networking, Intellectual Property Owners Association Annual Meeting, Los Angeles, California, September 12, 2011
- Speaker, How To Protect Social Media Assets For Your Clients As An IP Lawyer, Execsense Webinars, June 2, 2011
- Host, Inta Roundtable, Trademark Practice Tips, Austin, Texas, April 2010
- Speaker, Domain Wars: New Weapons In The Trademark Owner’s Arsenal, State Bar Of Texas Intellectual Property Law Section 2009 Annual Meeting
- Co-Author With William G. Barber, Year In Review- Trademarks, American Intellectual Property Law Association Annual Meeting, Washington, D.C., October 2008
- Moderator, Non-Monetary Remedies, American Intellectual Property Law Association, Spring Meeting, Houston, Texas, May 14, 2008
- Speaker, Recent Developments In Trademark Law And The Internet, Austin Intellectual Property Law Association, Austin, Texas, March 25, 2008
- Intellectual Property Owners Association (IPO)
- Vice-Chair, Trademark Law (U.S.) Committee
- Austin Intellectual Property Law Association (Austin IPLA)
- Texas Bar Foundation, Fellow
- Cornell Alumni Admissions Ambassador Network
- State Bar Of Texas
- State Bar Of California
- Supreme Court Of The United States
- U.S. District Court, Western District Of Texas
- U.S. District Court, Southern District Of Texas
- U.S. District Court, Northern District Of Texas
- U.S. District Court, Central District Of California
- U.S. District Court, Northern District Of California
- U.S. District Court, Central District Of Illinois
- 2004 J.D., University of Southern California School of Law
- 2000 B.A., Cornell University
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